ARS Marketing brand activation
Est · 2015 · Delhi
Retail · Activations · Events · Transit · Experiential

We don't just execute.
We create impact.

India's execution-first BTL & experiential partner. On the ground where your consumer lives — 50+ cities, 4 regions, one team.

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RetailActivationsEventsTransit MediaExperientialMerchandisingOOHSamplingGuerrillaExhibitions
RetailActivationsEventsTransit MediaExperientialMerchandisingOOHSamplingGuerrillaExhibitions
01 / Who
ARS

On-ground, always.

A full-service BTL and experiential agency built for scale.

Delhi HQ. Pan-India reach. We turn brand strategy into consumer action — one street, one shelf, one shopper at a time.

10+
Years
50+
Cities
100+
Brands
1000+
Field Force
Vision

India's most trusted on-ground partner — one campaign at a time.

Mission

Data-driven experiences that connect brands with consumers where it counts.

02 / Impact

A decade of relentless execution.

North · East · West · Central

/ 01
10K+
Campaigns
/ 02
100+
Brands
/ 03
50+
Cities
/ 04
1000+
Promoters
03 / What we do

Bridging the last mile of marketing.

Four verticals. One operating system. Built for brands that need action, not slides.

01 /
Engage

Activations

Mall, society & guerrilla campaigns that convert footfall into first-hand brand love.

  • Mall & Society
  • Sampling Drives
  • Guerrilla Ops
Activations
01
02 /
Convert

Retail Branding

Turning shelves, storefronts and shop-in-shops into brand statements that sell.

  • POSM Deployment
  • Visual Merchandising
  • Custom Fabrication
  • Shop-in-Shop Builds
Retail Branding
02
03 /
Amplify

Transit & OOH

High-frequency visibility across autos, cabs, buses, metros and premium OOH corridors.

  • Mobile Van Campaigns
  • Full-Wrap Transit
  • Strategic OOH
Transit & OOH
03
04 /
Launch

Events & Exhibitions

End-to-end product launches, dealer meets and exhibitions — in-house, seamless, scalable.

  • Product Launches
  • Dealer & Corporate Meets
  • Exhibition Builds
Events & Exhibitions
04
04 / Method

Execution.
Scale.
Impact.

Our operational backbone — built for speed, scalability, and reliability. Deploy fast. Deliver flawless. Report live.

01

In-House Production

Owned units. Faster turnaround.

02

Dedicated PM Teams

One owner. Zero drops.

03

Rapid Deployment

50+ cities. Days, not weeks.

04

Cost Transparency

Every rupee, accounted for.

05 / Tech

Monitor. Live.

A proprietary stack that puts every promoter, every check-in, every activation on your dashboard — right now.

Live now
/01

Field Force App

Live check-ins. Geo-tagged.

/02

Real-Time Dashboards

Coverage & engagement, live.

/03

GPS Tracking

Route compliance, guaranteed.

/04

Post-Campaign Analytics

Deep ROI, daily reporting.

06 / Portfolio

Trusted by India's leading brands.

FMCG · Pharma · Auto · Retail · Finance · EdTech

Apollo PharmacyTata 1mgAyu HealthSwiggyMilkbasketDaburProntoKellogg'sHavellsOrient ElectricMerittoLGZeptoZomatoCar24TATA RealtyRapidoHPStanza LivingPatanjaliSasata SundarQuickRide
Apollo PharmacyTata 1mgAyu HealthSwiggyMilkbasketDaburProntoKellogg'sHavellsOrient ElectricMerittoLGZeptoZomatoCar24TATA RealtyRapidoHPStanza LivingPatanjaliSasata SundarQuickRide
07 / Case Studies

Proof, not promises.

A snapshot of campaigns where strategy met street — and the numbers moved.

Tata 1mg Pharmacy
01 / Pharma Retail
Tata 1mg Pharmacy

Pan-India retail launch & neighbourhood domination.

Scope

Store launches, RWA camps, no-parking boards & BTL — hyper-local at scale.

Cities
DelhiGurgaonFaridabadNoidaGhaziabadKanpurLucknowJaipurKolkataHowrahAsansolBangaloreHyderabadBhopalMumbaiPrayagrajVaranasi
250+
Retail Launches
5,000+
RWA Camps
50,000+
NPI Boards
10,000+
BTL Activities
Zomato
02 / Food-Tech
Zomato

500-city launch machine (2015 – 2019).

Scope

NPI, restaurant co-branding & OOH across South India — India's largest food-tech rollout.

Cities
Pan-India RolloutOOH — South India
500+
Cities Launched
2Cr+
NPI Deployed
1,00,000+
Manpower
10,000+
Co-branded Boards
Zepto
03 / Q-Commerce
Zepto

Ten-minute delivery, city-by-city launch.

Scope

BTL, auto branding, NPI & no-parking boards fuelling category creation.

Cities
LucknowKanpurPrayagrajChandigarhMohaliZirakpurLudhianaAmritsarAmbalaJalandharJaipurUdaipurAlwarAhmedabadVadodaraSurat
20,000+
BTL Activities
10,000+
Auto Branding
NPI
Deployed
No-Parking
Boards
Classplus
04 / Ed-Tech
Classplus

Coaching-center network + Edupreneur Summit.

Scope

Pan-India co-branded board install across 20,000+ coaching centers, plus the marquee Edupreneur Summit with Saurav Ganguly.

Cities
Pan-India DeploymentEdupreneur Summit
20,000+
Coaching Centers
PAN India
Co-branding
5,000+
Teachers @ Summit
Saurav
Ganguly
Swiggy
05 / Food-Tech
Swiggy

Restaurant trade marketing across NCR & Lucknow.

Scope

Merchandising, BTL & co-branded board installation across 5,000+ restaurants.

Cities
Delhi NCRLucknow
5,000+
Restaurants
5,000+
BTL Activities
5,000+
Co-branded Boards
Tata 1mg — Pharma
06 / Mass BTL Campaign
Tata 1mg — Pharma

Mass BTL saturation across 7 metros.

Scope

Auto branding, no-parking boards, RWA gate branding & BTL activities at massive scale.

Cities
JaipurLucknowDelhiGurgaonNoidaBangalorePatna
50,000+
Auto Branding
2,00,000+
NPI Boards
1,000+
RWA Gates
2,000+
BTL Activities
Tata 1mg | Lab 
07 / Diagnostics
Tata 1mg | Lab 

Diagnostics activation across 10 cities.

Scope

Auto branding, RWA gate branding & health camps at RWAs and joggers' parks.

Cities
DelhiGurgaonPatnaRanchiBhubaneswarGuwahatiVizagAhmedabadNashikMysore
1,000+
Auto Branding
20,000+
NPI Boards
800+
RWA Gates
2,000+
RWA Camps
1,000+
Park Camps
Tata 1mg — Lab & Scan, Dwarka
08 / TATA 1MG - LAB & SCAN · DELHI
Tata 1mg — Lab & Scan, Dwarka

21 camps, 466 tests — one sub-city, six weeks.

Scope

Society-level RWA health camps across Dwarka with a live dashboard tracking revenue, footfall & test conversion society-by-society.

Cities
Dwarka — Delhi17+ RWA SocietiesTop: Akshardham Apt.
21
Camps
466
Tests
37.3%
Paid Conv.
Tata 1mg — Multi-City Lab Camp
09 / JOGGERS PARK CAMP · PAN-INDIA
Tata 1mg — Multi-City Lab Camp

102 camp sessions across 20 cities in 7 weekends.

Scope

Nationwide preventive-diagnostics rollout in community parks — consolidated real-time reporting on revenue, tests, and city-wise yield.

Cities
VisakhapatnamDelhiGuwahatiMeerutPatnaRanchiVaranasi+13 more
102
Camp Sessions
1,700
Tests
20
Cities
46.9%
Paid Conv.
08 / Leadership

Operators. Not observers.

Anamika Tiwari
AT

Anamika Tiwari

Founder

Strategic vision. A decade of brand-building. Shaped ARS from ground up.

Raj Singh
RS

Raj Singh

Business Head

Execution excellence across every vertical. Quality is non-negotiable.

Anubhav Banga
AB

Anubhav Banga

Growth Manager

Data-driven expansion and client acquisition across regions.